Arfie the Dogpile mascot

Since 1996

30 years of finding stuff on the web.

Dogpile launched in 1996. We’re still showing you the actual web — the same way we always have. A page of blue links, no fuss.

A Little 1996 Trivia

What year did Dogpile launch?

Take a guess, then peek.

Short Timeline

  1. 1996

    Dogpile launches

    November 1996. A pile of search engines, all at once — one of the first metasearch engines on the web.

    The original Dogpile logo from 1996 — a stack of cartoon dogs.
    The earliest Dogpile logo we could find, captured by the Wayback Machine on a 1996 version of the site.
  2. 1997

    Searching the whole web (and the usenets)

    By 1997 Dogpile was fanning your queries out across the giants of the early web — Lycos, WebCrawler, AltaVista, Excite, HotBot — plus Yellow Pages and the usenets. One search, every corner of the net.

  3. 1999

    Acquired by Go2net

    Dogpile joins Go2net, lining up alongside MetaCrawler under one roof at the height of the metasearch boom.

  4. 2000

    InfoSpace era begins

    InfoSpace acquires Dogpile and gives the site a fresh design facelift for the new century.

  5. 2006 & 2007

    J.D. Power award — back-to-back

    Dogpile earns the J.D. Power and Associates award for Best Residential Online Search Engine Service two years running — recognition for actually helping people find stuff.

  6. 2008

    Search and Rescue with Petfinder

    Dogpile teams up with Petfinder on the “Search and Rescue” program, raising over $100,000 for animals in need.

    Arfie wagging his tail, ready to play with a tennis ball.
    Arfie, ready to fetch — and to rescue.
  7. 2016

    New owners, same Dogpile

    OpenMail (later renamed System1) acquires Dogpile, keeping the search engine running for the people who love it.

  8. 2026

    30 years this November

    Three decades of finding stuff on the actual web. A page of blue links, the way you remember them.

Vintage Homepages

Snapshots from the Wayback Machine over the years.

Dogpile homepage as it appeared on February 2, 1997.
February 2, 1997

Meet Arfie

A friendly profile of Arfie, the Dogpile mascot — listing his birthdate and breed alongside snapshots of him with his pet pals.
Dogpile’s longtime mascot — and his pack of best buds — featured in classic site artwork.

Arfie’s Greatest Hits

A few of our favorite cartoons starring Arfie from years past.

  • Arfie dressed as Batman facing off with Superman.
    2016 · Batman v Superman
  • Arfie suited up for Captain America: Civil War.
    2016 · Civil War
  • Arfie celebrating Love Your Pet Day.
    2016 · Love Your Pet Day
  • Arfie at the Oscar Awards.
    2016 · The Oscars
  • Arfie celebrating the playoffs.
    2016 · Playoffs
  • Arfie as a Star Wars hero.
    2016 · Star Wars
  • Arfie boldly going where no dog has gone before — Star Trek edition.
    2016 · Star Trek
  • Arfie cheering at the Summer Games.
    2016 · Summer Games
  • Arfie celebrating Friendship Day.
    2017 · Friendship Day
  • Arfie as a Guardian of the Galaxy.
    2017 · Guardians of the Galaxy Vol. 2
  • Arfie swinging into action for Spider-Man: Homecoming.
    2017 · Spider-Man: Homecoming
  • Arfie ringing in the New Year.
    2017 · New Year’s
Share
30 years of finding stuff on the web — Dogpile since 1996